Ever wondered if a no-deal on Shark Tank spells doom for a business? Kelsey Moreira, the founder of Doughp, proves that rejection can be the sweetest recipe for success.
In 2019, Kelsey Moreira stood before the formidable sharks on ABC's hit show, Shark Tank, pitching her edible cookie dough business, Doughp. Her opening line, "What's up sharks, I'm Kelsey," resonated across the nation. Seeking $450,000 for 10% of her company, Moreira aimed to impress the sharks with Doughp's legit cookie dough. The sharks, after moaning with delight as they sampled her product, were intrigued. With a bustling single location attracting over 20,000 customers monthly, Doughp's cash flow seemed promising. Moreira highlighted their impressive performance, revealing that they were netting around $60,000 in profit each month. When Kevin O'Leary inquired about net profits, Moreira stated they had a 35 percent net profit margin. She further disclosed, after some prompting, that their net income for the current calendar year was $240,000. Despite the initial allure, Kelsey did not secure a deal with any of the sharks. Doughp's journey wasn't always smooth sailing. By late 2020, the tourism industry faced severe setbacks due to the pandemic. Consequently, Moreira made the tough call to shutter the physical storefronts and concentrate on the aspects of the business that were thriving. However, Doughp decided to pivot slightly from its original shark tank pitch.
| Category | Information |
|---|---|
| Name | Kelsey Moreira |
| Business | Doughp (Edible Cookie Dough) |
| Shark Tank Appearance | 2019 |
| Initial Ask | $450,000 for 10% equity |
| Result on Shark Tank | No Deal |
| Key Milestones |
|
| Net Worth Estimate | Estimated between $5 million and $10.5 million |
| Sales Figures | Over $13 million in cookie dough sales since inception |
| Website | Doughp Official Website |
Despite Doughp couldn't get a shark to bite on a deal in shark tank season 10. After the show aired, Doughp experienced a significant surge in website traffic, sales, and social media exposure. Despite not securing a deal in the tank, the brand did very well on its own in the intervening years. Moreira said that since her company's inception, it had sold more than $13,000,000 worth of cookie dough (per youtube). In May 13, 2022, her company made another appearance on Shark Tank, sharing how it had sold more than $10 million worth of cookie dough. From online sales to appearing on Costco's shelves, the treat has found its way to many cookie dough fans. The company has grown from a single location in San Francisco to a nationwide brand. Now, Doughp is also available at retailers like Walmart, DashMart, Macys, and Amazon. Magazine today revealed that Doughp, the edible and bakeable cookie dough company, is no. 274 on its annual Inc. list. Legit cookie dough (@doughp) on Instagram. The company is also active on social media, and fans of the brand can follow the cookie dough caf to see what's coming next. As of may 2022, the company has sold more than $10 million worth of cookie dough, marking an incredibly successful phase for the venture. Since appearing on Shark Tank, Doughp has sold over $13 million worth of cookie dough. Doughp shark tank update (what happened after the show) she found another investor a few months after making her appearance on shark tank, and he or she paid her $500,000 for an undisclosed valuation.
Doughps net worth has not been made public by the company. But Doughps net worth is estimated to be around $ 5 million. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Doughp is about $10.5 million. This growth phase played a significant role in shaping Doughps net worth in 2024. This estimate is based on doughps annual sales figures and the growth projections of the business in the coming years. As Doughp has become a household name, with products available in hundreds of stores across the US, it stands to reason that Kesleys net worth would reflect this. The concept of Doughp net worth; encompasses several key aspects that are essential for understanding the financial health and performance of Doughp, a popular online bakery. The company has also explored subscription models and corporate gifting, further diversifying its income and contributing to its net worth.
Doughp, the edible cookie dough company, made a splash on Shark Tank in 2019. While the sharks didnt bite, doughps journey after the show has been sweet. Producer of homemade, gourmet, edible cookie dough intended to deliver indulgent moments and a dose of hope. Doughp encountered difficulties after making their appearance on shark tank. Invest $500, get 5% off doughp.com for life; Invest $1,000, get a thank you gift box from our team with dough and merch; Invest $2,500, get 10% off of doughp.com for life; Invest $5,000, get 15% off doughp.com for life; Invest $10,000, get your name on our website as a key doughp investor and a handwritten thank you card from kelsey. Despite the competition, pacetti and schmid's business seems to be doing well. In 2023, the cookie dough caf's estimated net worth was said to be $5 million. Wishing to automate the packing process, Joan Pacetti and Julia Schmid, founders of the cookie dough cafe, appeared in front of sharks Mark Cuban, Daymond John, Kevin O'Leary, Steve Tisch, and Lori Greiner and asked for a $50,000 investment in exchange for 20% equity in their business, according to Shark Tank blog. \uf918 1% sales \ufe0f addiction recovery nonprofit \u200d founder:
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