Have you ever wondered if applesauce could be more than just a childhood snack? Keisha Jeremie dared to reimagine this classic, launching Sanaia applesauce, a brand that tantalized taste buds with exotic flavors and a sophisticated twist, forever changing how we perceive this humble fruit puree. Sanaia applesauce, founded in 2017, quickly gained attention, culminating in a memorable appearance on Shark Tank in 2019, season 10.
The journey of Sanaia applesauce is a compelling story of innovation, ambition, and the harsh realities of entrepreneurship. Jeremie's vision was clear: to elevate applesauce from a children's staple to a gourmet treat for adults. Inspired by the flavors of her Caribbean upbringing, she infused her applesauce with unique ingredients, creating a product that stood out in a crowded market. Her appearance on Shark Tank was a pivotal moment, capturing the attention of both the sharks and the viewing public. While a deal with Mark Cuban initially seemed promising, it ultimately fell through, leaving the future of Sanaia applesauce uncertain. Despite this setback, Jeremie persevered, navigating the challenges of production and distribution. But the question remains: what led to the brand's eventual disappearance from store shelves and online marketplaces?
| Category | Information |
|---|---|
| Name | Keisha Jeremie |
| Brand | Sanaia Applesauce |
| Founded | 2017 |
| Shark Tank Appearance | Season 10, Episode 2 (2019) |
| Education | University of Virginia |
| Inspiration | Caribbean flavors, childhood memories of tamarind snacks |
| Initial Ask on Shark Tank | $150,000 for 15% equity |
| Initial Deal | Secured a deal with Mark Cuban (not finalized) |
| Offer Received | $150,000 for 20% equity |
| Flavors | 9 exotic flavors inspired by the Bahamas, tart green applesauce, island-inspired fruits |
| Distribution | Walmart and other retailers, Amazon, company online store |
| Reason for Closure | COVID-19 pandemic's impact on production in 2020 |
| Status | Out of business in 2021 |
| Social Media | Instagram account with over 10,000 followers |
| Funding Raised (Post Shark Tank) | $750,000 |
| Reference | Shark Tank Blog |
Keisha Jeremie's vision for Sanaia applesauce was born from a desire to offer a sophisticated alternative to the traditional, often bland, applesauce options available. Growing up in the Caribbean, she developed a palate for vibrant, natural flavors. She wanted to replicate that experience for adults in the United States. Her journey began in her dorm room at the University of Virginia, where she experimented with green apples and different flavor combinations. This early experimentation laid the foundation for what would become Sanaia applesauce, a brand that boldly proclaimed, "Applesauce has finally grown up."
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The brand's unique selling point was its commitment to using all-natural ingredients and creating exotic flavor profiles inspired by the Bahamas. Imagine tart green applesauce infused with tropical fruits, spices, and botanicals a far cry from the sugary, processed applesauce many adults remembered from their childhoods. Sanaia applesauce offered a premium, chunky texture with apple wedges in each jar, further distinguishing it from its competitors. The company offered nine exotic flavors that transported consumers to paradise with every bite. The ingredients were carefully selected, ensuring that the applesauce was safe and enjoyable for applesauce lovers of all ages.
The appearance on Shark Tank was a crucial opportunity for Sanaia applesauce. Keisha Jeremie entered the tank seeking $150,000 in exchange for 15% of her business. She confidently presented her product, sharing her story and handing out samples to the sharks. She emphasized her extensive research and the positive results of a six-month test market. Her passion for the brand and her understanding of the market were evident. The sharks, however, were not easily convinced. They questioned her about sales, margins, and the overall viability of the business. Some sharks were skeptical about the demand for gourmet applesauce among adults.
Despite the initial skepticism, Jeremie's unique flavors and focus on adult consumers did capture the attention of the sharks. The negotiations were intense, with Jeremie standing her ground and defending the value of her brand. She had attended a trade show and received interest from several large companies. The sharks cautioned her that interest did not equate to actual orders. She had a potential deal in the works to sell Sanaia applesauce, further demonstrating her ambition and drive. The tension in the room was palpable, with viewers feeling the pressure through their screens. The climax of the episode arrived when one of the sharks offered Jeremie $150,000 for 20% equity in Sanaia applesauce. This deal highlighted not only the financial investment but also the unique market position of Sanaia applesauce.
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Initially, Sanaia secured a deal with Mark Cuban, however, the agreement was never finalized after the show. This development left many wondering about the future of the brand. Despite losing out on Cuban's investment, Sanaia applesauce managed to stay afloat, demonstrating Jeremie's resilience and determination. The brand maintained a strong online presence, with over 10,000 followers on its Instagram account. Its products were available on Amazon and the company's online store, Sanaia.myshopify.com. The brand had also managed to secure distribution through major retailers such as Walmart. The brand even raised $750,000 after the show, further proving the potential of the brand.
Sanaia applesauce stood out in the market by targeting adults with a gourmet twist on traditional applesauce. The unique flavors, inspired by the Bahamas, showcased the importance of niche targeting in product success. Keisha Jeremie's vision was to make applesauce a sophisticated and enjoyable snack for grown-ups. She believed that Sanaia applesauce could help adults rediscover the simple pleasures of this classic treat. The brand's tagline, "Applesauce has finally grown up," perfectly encapsulated this mission. The combination of premium ingredients, exotic flavors, and a focus on adult consumers set Sanaia applesauce apart from its competitors. The brand's commitment to quality and innovation earned it a loyal following among those seeking a healthier and more flavorful alternative to traditional snacks.
Later, Keisha expanded on the original recipe with flavors that she encountered while traveling around the world, blending the homespun taste of chunks of apples with tantalizingly exotic notes of tropical fruits, spices and botanicals. Sanaia's flavors included Lychee applesauce and other unique combinations that were designed to tantalize the taste buds. These flavors reflected Jeremie's Caribbean roots and her passion for exploring new and exciting culinary experiences. Each jar of Sanaia applesauce was a carefully crafted blend of textures and flavors, offering a sensory experience that was both familiar and exotic. The brand's commitment to using all-natural ingredients ensured that consumers could enjoy these delicious flavors without compromising their health.
Unfortunately, Sanaia applesauce is no longer in business as of 2021. Keisha was forced to stop production of Sanaia applesauce in 2020 due to the COVID-19 pandemic. The pandemic had a significant impact on the brand's production and distribution capabilities. The effects on production were too great to continue at the time. The closure of Sanaia applesauce is a reminder of the challenges faced by small businesses during times of crisis. Despite its innovative product and dedicated following, the brand was unable to overcome the obstacles presented by the pandemic. The story of Sanaia applesauce serves as a cautionary tale for aspiring entrepreneurs, highlighting the importance of resilience, adaptability, and a strong understanding of market dynamics. While the brand may no longer be available, its legacy as a pioneer in the gourmet applesauce market will endure.
Loved applesauce as a kid? It may have wowed the sharks, but was it enough? The story of Sanaia applesauce is a complex one, filled with both promise and disappointment. While the brand ultimately closed its doors, it left an indelible mark on the food industry, inspiring others to think outside the box and challenge conventional norms. Keisha Jeremie's vision for Sanaia applesauce was bold and innovative, and her passion for creating a better applesauce experience will not be forgotten.
Sanaia applesauce can help with this. In order to offer a tasty, organic alternative that appeals to adult palates, Keisha Jeremie founded Sanaia applesauce.
Season 10 episode 2 (s10e2) pitch: She tells her story and gives her pitch before handing out samples. She explains shes done a lot of research into the industry and conducted a six month test for proof of concept.
Premium chunky applesauce made from us apples and american growers (6 pack, natural) apple, 23 ounce (pack of 6).
Shark offers begin for Sanaia applesauce.
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